App Store Optimization Services(ASO)

Boost Your App's Visibility with Expert App Store Optimization (ASO)

App Store Optimization (ASO) is crucial for enhancing the visibility of your app in app store searches, much like SEO improves website visibility on search engines. By optimizing your app, you can achieve higher rankings in app store search results, attract more users, and increase download rates, ultimately boosting your brand’s visibility and presence.

Why App Store Optimization Matters: Just as Google has ranking factors for web searches, app stores have their own criteria that determine app rankings. Effective ASO ensures your app appears higher in search results, making it easier for users to find and download. Neglecting ASO can result in your app being lost among countless others, reducing its potential reach and impact.

A study by European Technographics Consumer Tech found that approximately 63% of apps are discovered through keyword searches. This highlights the importance of optimizing your app for relevant keywords to ensure it is easily found by potential users.

    How We Enhance Your App Store Optimization:

  • Identify and understand your target audience
  • Optimize app title, keywords, and description
  • Enhance app icon, screenshots, and video content
  • Localize your app listing for different regions
  • Increase app traffic through strategic promotions
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ASO is similar to SEO?

App Store Optimization (ASO) is similar to Search Engine Optimization (SEO) in many ways. Just as SEO enhances the visibility of web pages on search engines like Google, ASO focuses on improving the visibility of your app in app store searches. Think of the app stores as vast marketplaces where your app competes for attention, much like products in a retail store.

In an app store, the apps that rank higher and are featured prominently attract more attention from users. This is akin to how products placed in prime locations in physical stores tend to get more visibility and sales. By optimizing your app’s title, keywords, description, and other factors, you can improve its ranking and visibility in app store search results, similar to how SEO enhances a website’s search engine ranking.

The importance of App Store Optimization

A FIKSU survey showed that 75% of Android apps downloads come from search. 50% are searches using a brand name, then they are from users who already knew the app or brand before searching, and 25% are generic searches such as offers and logic games. This survey also showed that users who download an app during the search are 50% more likely to turn into loyal users. Then, if all that potential of app store users is in search, you need to usetools for App Store Optimization to appear in the top positions. Having a good positioning can bring benefits like:

  • More visibility Who is seen will be remembered! In this case, the better your rankings are, the more visible -and more viewed- is your app will be
  • As Users tend to click more on apps that appear in the first Results, the more downloads you will get.

Positioning in the app store

For a better understanding of the relationship between better visibility in the app store and more downloads, you need to understand another data: 80% of the times a user searches for a word in the app store search (considering top app stores such as Apple’s app store and Play Store)the user downloads one of the applications that appears in the top 10 positions. That is, 8 out of 10 users only go to the tenth position in the ranking to check the apps, and the vast majority only downloads the firsts placed. This is an example of opportunity for large vehicles that have soap opera content. Users tend to download featured apps, which in this case are not leading apps in the subject. This best practices of App Store Optimization is an opportunity that would be better used if the best keywords were used along with other forms of optimization