DevLok

Pay-Per-Click Marketing

Using PPC to Build Your
Business

More Clicks,
Leads, and Sales?

What is PPC (pay-per-click) marketing? Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. You know those sponsored ads you often see at the top of Google’s search results page, marked with a yellow label? That’s pay-per-click advertising

Here’s how it works: Every time your ad is clicked, sending a visitor to your website, you pay the search engine a small fee. (That’s why it’s called “pay per click.”) When your PPC campaign is well-designed and running smoothly, that fee will be trivial, because the visit is worth more to your business than what you pay for it. For example, if you pay $10 for a click, but the click results in a $300 sale, then using PPC is a no-brainer.

  • It’s good for searchers – Research indicates that searchers click on paid search ads more often than any other form of digital advertising. This means that people really don’t mind being advertised to, provided that the products and services advertised actually fit the searcher’s needs. And because we use search engines when we’re looking for products and services, the results, including the ads, are generally highly relevant to what we’re looking for. Plus, Google has developed an excellent formula for ensuring that PPC ads meet the user’s needs.
  • It’s good for advertisers - Advertisers are offered a unique means of putting their message in front of an audience who is actively and specifically seeking out their product. Because searchers reveal their intent through their search query, advertisers are able to measure the quality of traffic that results from search engine clicks.
  • It’s good for search engines – PPC enables search engines to cater to searchers and advertisers simultaneously. The searchers comprise their user-base, while the advertisers provide them with their revenue stream. The engines want to provide relevant results, first and foremost, while offering a highly targeted, revenue-driving advertising channel.

The unique advantage of PPC marketing is that Google (and other ad networks) don’t just reward the highest bidders for that ad space, they reward the highest-quality ads (meaning the ads that are most popular with users). Essentially, Google rewards good performance. The better your ads, the greater your click-through rates and the lower your costs.

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Google Ads for Pay-Per-Click Marketing

Google Ads, formerly known as Google AdWords – by far the most popular PPC platform – operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements.Google Ads, formerly known as Google AdWords – by far the most popular PPC platform – operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements.

Every time a search is initiated, Google digs into the pool of bidding advertisers and chooses a set of winners to appear in the ad space on its search results page. The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad text, as well as the size of their keyword bids. For example, if WordStream bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.

More specifically, who gets to appear on the page and where is based on an advertiser’s Ad Rank, a metric calculated by multiplying two key factors – CPC Bid (the highest amount an advertiser is willing to spend) and Quality Score (a value that takes into account your click-through rate, relevance, and landing page quality, among other factors). In turn, your Quality Score affects your actual cost per click, or CPC.

Is Pay-Per-Click Marketing Right for You?

As we’ve established, PPC advertising offers opportunity to:

  • Grow Your Customer Base -Connect with searchers actively looking for products and services like yours, and respond to that need by providing them with an offer relevant to their search query.
  • Generate Leads at Low Costs - Because pay-per-click marketing allows you to reach leads and prospects when they’re researching and looking to buy, it’s a highly effective way to bring interested visitors to your site. Plus, you can enjoy an algorithmically generated discount from the search engines in exchange for making their users happy.

Pay Per Click Advertising for your Business

We know where to show and when to show your ad: Millios of people make billions of legitimate searches every single day. By understanding your business, we select a variety of key phrases that a user who is looking for you, might search. A good set of keywords is the key to targeted traffic. Our keyword selection helps your ad to be seen at the right places at the right time. With the help of trend analysis, we analyze traffic behavior and effectively modify campaigns on a regular basis to serve ads to a relevant set of users.

Search Ads are your 5 seconds to fame: And it matters what you write. Our history with a vast majority of clients shows that our ads have high click through rates. Our ads are directed towards showing the user what he is looking for. We highlight your USPs in 3 lines for you.

Have a structured campaign, not just ads The account structure is the most important part of any search engine advertising strategy. We create a complete structural outline of your account keeping in mind your PPC goals. A deep understanding of search helps us conclude a concrete structure for your campaign. Our structures are scalable and easy to understand while being highly effective and easy to modify. We modify our structure according to your requirement and create a customized solution for you.