your logo design is part of your brand identity, but there’s more to it than that. It’s the language you use, the typographic choices you make, the style of photography in your brand communication, and more. It is a design that is used by an organization for its letterhead, advertising material, and signs as an emblem by which the organization can easily be recognized, also called logotype. Logotype is a graphic representation or symbol of a company name, trademark, abbreviation, etc.,
Advantage of Logo Design
Building trust and recognition with your audience and customers can play a major part in your businesses success.When you put your logo on something, you’re officially giving it “the seal of approval.” And just like film critics, food critics, and other reviewers, that means something.By having your logo design on something, you’re guaranteeing it lives up to the promise your brand has made, and your customers can trust it.People recognise logos. And that’s one of the major things your logo design should do for you. Build recognition and trust.
What is Logo Design?
Logo as a simple visual mark to identify your company product or service. There are different types of signs and emblems easily recognized and associated with purposes. For example, crests are used to identify a country or family. There was a time when only big enough organizations could afford to make their own crest. They were in some cases very detailed drawing with many objects to enrich the crest. Cost was not an issue and more was considered better. Then flags were used due to their larger format. They were visible from the craft fields from long distances. Road signs were designed for informational purposes. They use such techniques as contrasting colors, simplified and yet stylish formats to identify and attract more attention and convey information.