App Store Optimization (ASO) Services

Boost Your App's Visibility with Expert App Store Optimization (ASO)

App Store Optimization (ASO) enhances the visibility of your app in app store searches, much like SEO improves website visibility on search engines. Optimizing your app helps achieve higher rankings, attract more users, and increase downloads, boosting your brand presence.

Why ASO Matters: App stores have ranking criteria that determine which apps appear higher in search results. Effective ASO ensures your app is discoverable, increasing downloads and reducing the risk of getting lost among thousands of apps.

A study by European Technographics Consumer Tech found that 63% of apps are discovered through keyword searches. Optimizing for relevant keywords ensures your app reaches potential users effectively.

How We Enhance Your ASO

  • Identify and understand your target audience
  • Optimize app title, keywords, and description
  • Enhance app icon, screenshots, and video content
  • Localize your app listing for different regions
  • Increase app traffic through strategic promotions

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ASO is Similar to SEO?

App Store Optimization (ASO) is similar to Search Engine Optimization (SEO). While SEO improves website rankings on search engines, ASO improves app visibility in app store searches. Think of app stores as marketplaces where apps compete for attention.

Apps ranked higher attract more downloads, similar to products placed in prime store locations. Optimizing app title, keywords, and description improves ranking and visibility, just like SEO improves website search ranking.

Importance of App Store Optimization

A FIKSU survey showed that 75% of Android app downloads come from search. Users who download during search are 50% more likely to become loyal users. Optimizing for keywords and other ASO best practices helps your app appear in top positions, increasing visibility and downloads.

  • More Visibility: Better rankings mean your app is seen more often and remembered.
  • Higher Downloads: Users click more on apps appearing in top search results.

Positioning in the App Store

80% of users download apps appearing in the top 10 results of app store searches. Apps in top positions get more attention and downloads. Optimizing keywords and content maximizes the opportunity to capture this traffic and improve conversions.