There are a few important reasons
for the growing connection of social media with marketing
This medium provides seamless connectivity to customers. People from all over the world can be given updates about the business as soon as they happen. Since the marketer communicates directly with the customer through social networking sites, there is no chance of any mistake in communication. The information that the clients get through these media is also generally believed to be more credible.
Social media is very cheap, almost free in most cases. Considering that one gets excellent returns from this media, it is a very worthwhile investment. You can even get your customers to market your product by forwarding information to people they know.
This medium is growing at a very fast pace. Since the number of people joining Facebook, Twitter and Instagram is increasing by leaps and bounds, marketers have access to vast numbers of individuals almost effortlessly.